Claire Hersant at Voyant Design was asked to come up with a promotional idea for local recruitment company FTRE Recruitment. Something that made them ‘stand out from the crowd’ and get them noticed above their competitors.

The idea of a ‘flip book’ was developed where we wanted to use different characters that could be mixed and matched to highlight that FTRE look at each candidate as an individual, breaking down each element that the candidate can bring to a company.

No one is just a receptionist or just a finance manager, they all have other vital skills to help grow a business directly or indirectly. The flip book is a fun concept carrying a serious and important message.

To make this book unique Claire worked with Adam Alexander of Abandoned Art Studios to create six individual characters reflecting the areas the company specialises in. Adam cleverly created the characters to make sure they were all consistent when the different sections were ‘flipped’. For instance each character is holding props of some description and so the hands all had to be in exactly the same position on each one.

Once the characters were finalised with minor adjustments made along the way, they were coloured up by Adam and then Claire at Voyant Design created the artwork and designed the other elements of the book including covers and a supporting A5 leaflet. Being an unusal and bespoke print job it was important to get the print ready artwork created exactly right.

100 finished booklets were then printed and wire bound, along with 5000 double sided A5 leaflets.

This is a great example of how three individual companies within Business Services Northampton have worked together to create, produce and deliver a successful project to a very happy client.